Turn your APIs into products
(and revenue).
Stop giving away your APIs and hand-holding every partner through integration. With Apiable, technology partners onboard themselves, usage turns into measurable revenue, and you finally see which relationships drive value.
Trusted by platform teams at Personify Health, Convera, Carsales, and more—from first API product to first dollar of revenue.
Here's the thing
Manual onboarding and free APIs aren't a strategy. They're a slow bleed.
Partner expectations shifted a few years ago. They don't wait six months for a custom integration anymore—they compare you to Stripe and Twilio and choose whoever gets them live fastest.
The engineering bottleneck.
Every new API integration requires weeks of custom work and dedicated engineering support. Your team can't say yes to new technology partners fast enough — not because the demand isn't there, but because onboarding is a manual, one-off process every single time.
“Still have to onboard everybody manually… scope management nightmare.”
— Partner Manager - API/Integrations
No business case.
Your APIs generate real value for partners. But without a revenue model tied to that usage, you're running a cost center and you know it. When leadership asks for ROI, you're guessing. When budget time comes, you're defending your headcount instead of expanding it.
“I want to retain that gross margin rather than giving it away.”
— VP of Sales & Marketing
Flying blind.
You don't know which partners are actually using your APIs. You don't know which integrations are driving revenue, which ones are barely live, or which ones you should shut down. Engineering has the data buried in logs. Business stakeholders have nothing.
“Business can't answer: Which partners are live? Who's in testing? What's blocked?”
— Principal Architect
The pattern breaks when you treat your APIs like products—with pricing, self-service onboarding, and the visibility to prove which partnerships actually matter.
That's what Apiable is built to do.
What changes with Apiable
From cost center to revenue engine—in weeks, not quarters.
API Monetization
Stop giving away your APIs. Start charging for what partners actually use.
Apiable gives you a complete monetization layer — pre-integrated with Stripe — so you can package your APIs into products with tiered plans, usage-based pricing, and automatic billing. No custom payment infrastructure. No engineering sprint just to add a pricing model.
Partners see clear pricing before they sign up. You see revenue attributed to actual API usage. Leadership sees a business case.
- API Products with multiple Plans — package your APIs as purchasable products with tiered options
- Pre-built Stripe integration — billing is live from day one, not after a custom build
- Usage-based models — prepaid, postpaid, credit pack/burndown, flat fee + overage
- Contract-based pricing — formal agreements per strategic partner
- Volume discounts and rate limit controls per plan
“I turned a cost center into a profit center — and I have the dashboard to prove it.”
Technology Partner Onboarding
Partners should onboard themselves. Your engineering team has better things to build.
Apiable replaces the manual, custom, high-touch onboarding process with a self-service developer portal that works the way modern developers expect. Partners create accounts, get credentials, explore docs, and test in a sandbox — without raising a ticket or booking a call with your team.
You control who gets access and on what terms. Optional approval flows let you gate registration and subscription for strategic partners. Terms of service are built in. Role-based access lets partners manage their own teams.
- Self-serve developer portal — credentials, docs, and sandbox access out of the box
- Optional approval flows — gate registration and/or subscription for any product
- Pre-subscribe and invite partners — bring strategic partners in proactively
- Terms of service enforcement — every technology partner complies, no exceptions
- Role-based access control — partners manage their own developer teams
“We scaled the partner program without scaling the team. Engineering actually thanked us.”
API Analytics
Walk into a QBR with a dashboard, not a gut feeling.
Apiable surfaces the usage data that's currently buried in your gateway logs and turns it into something you can actually present to leadership. You see which partners are active, which API products are growing, which ones are stalling, and how usage translates to revenue.
This isn't vanity analytics. It's the data that lets you make the case for more investment, cut the partnerships that aren't working, and double down on the ones that are.
- Portal Analytics — track partner engagement and activation across the funnel
- Product Analytics — see which API Products are performing, which need attention
- Developer Analytics — measure Time to First API Call and partner onboarding velocity
- API Consumer Administration Dashboard — manage and monitor all partners in one view
- Revenue attribution — see what each partner pays, uses, and drives
“I can prove our API program's value to leadership with real data — not a spreadsheet I built manually.”
Live in weeks, not months—here's how
Connect your existing gateway.
Apiable integrates with what you already run — Amazon API Gateway, Apigee, Kong, Azure, and others. There's no rip-and-replace. You don't move your APIs. We sit on top.
Build your API Products and pricing.
Package your APIs into products with plans, pricing, and approval flows. Set usage limits, add Stripe billing, configure your developer portal. Most teams are live with a working portal in under four weeks.
Let partners self-serve and watch the data come in.
Technology partners find your portal, sign up, get credentials, and start building — without your team in the loop. You see usage, revenue, and partner health in real time.
Three Steps to Running Your API Program as a Profit Center
Stop managing integrations manually. Start building a scalable, revenue-generating ecosystem.
Connect your APIs
Integrate with your existing API gateway in minutes. Everything syncs automatically.
Create API Products
Configure pricing tiers, usage limits, and billing—then start charging partners based on consumption.
Scale Confidently
Partners onboard themselves. You track revenue and usage in real time. Your team focuses on strategy, not firefighting.
How Bikmo Stopped Overloading Their Devs and Scaled Revenue
From custom integrations to self-service API products—learn how Bikmo transformed their partner ecosystem in months, not years with 261% growth in new policies.
“We wanted to expand our digital insurance offerings to get more business. Apiable were able to help us publish new API products without overloading our own developers. We're very excited to be onboarding new partners!”
Dave George
CEO, Bikmo Insurance
FAQ—common questions from API platform teams
How does Apiable work with my existing API gateway? +
Apiable is not a gateway. It sits on top of your existing infrastructure — Amazon API Gateway, Apigee, Kong, Azure API Management, and others — as the monetization and partner onboarding layer. You don't move your APIs or change how they work. You add pricing, a developer portal, usage tracking, and billing on top of what you already have.
How long does it take to get live? +
Most teams have a working developer portal and at least one API Product live within three to four weeks. The pre-built integrations with major gateways and Stripe remove most of the custom build time. You don't need a big project or a large budget to prove the value — you prove it first, then expand.
Do I need to involve engineering to get started? +
Less than you'd expect. Apiable is built to be owned by platform or partnership teams, not just engineering. The pre-built integrations mean there's no custom API work required to connect your gateway. Your developers will appreciate not having to build billing infrastructure — that's usually the part that takes six months when you do it yourself.
How is Apiable different from just using a developer portal tool? +
Developer portal tools give you pretty documentation. Apiable gives you technology partner onboarding with approval flows, terms of service enforcement, role-based access control, usage-based billing, Stripe integration, and the analytics to show which partners drive revenue. It's the full stack between "we have APIs" and "we have a partner program that pays for itself."
We already use Stripe. Do we need to replace it? +
No. Apiable integrates with Stripe — it doesn't replace it. Your billing flows through Stripe. Apiable handles the API product packaging, plan management, usage metering, and the developer-facing experience that sits in front of Stripe.
What about security and compliance? +
Role-based access control is built in, so partners manage their own teams with appropriate permissions. You control which API Products each technology partner can access and subscribe to. Approval flows let you gate access at registration and subscription. Terms of service are enforced before any partner gets credentials.
How do you handle pricing if we want to charge some partners but not others? +
That's a common scenario and Apiable handles it. You can create different API Products for different partner tiers — some with paid plans, some with free tiers, some with custom contract pricing for enterprise relationships. You can also pre-subscribe strategic partners directly and give them dedicated products that aren't publicly visible in your portal.
What if we're not ready to charge partners yet? +
Many customers start with self-service onboarding and usage visibility, then add monetization once they've established the partner baseline and built the business case for leadership. You don't have to launch with billing enabled. You can turn it on when you're ready.
Apiable Playbook
Build vs Buy as a Service
Read the Apiable Buyers guide and see whether it makes sense to build and API portal yourself or buy it as a service.
Certified AWS partners
Our solution has been reviewed and passed by AWS during the Foundational Technical Review and has completed the Well Architected Review which is designed to identify and remediate risks to using our software.
What API platform executives say after their first QBR with Apiable
“We needed to move from a cost center to a profit center. With Apiable, we finally had the platform to do it — usage-based billing, a self-serve developer portal, and the visibility to show leadership exactly which partnerships were generating value.”
VP Partner Ecosystem
Health
“We didn't have a formalized way to get started with partners. It required coordination on our side every time. Apiable gave us the structure we needed to scale without rebuilding everything from scratch.”
Director of Platform Integrations
Health
“I wanted to retain that gross margin rather than giving it away. We're maintaining hundreds of partner integrations at our cost with no revenue return. Apiable changed that calculation entirely.”
CRO
Education
“Every VP of Partnerships and Ecosystems we talk to wants the same thing: to walk into the next budget cycle as a profit center, not a cost center.”
3-4
weeks to live portal
<5 min
to first API call
5+
gateway integrations
4+
billing models
Built for Amazon API Gateway Also works with Kong, Azure API Management, Apigee, and others.
Built for regulated industries →See what your API program looks like as a revenue engine.
In a 45-minute demo, we'll show you how your specific API setup would work inside Apiable—the partner portal, the pricing models, the analytics dashboard. No canned walkthrough. Real questions, real answers.
You don't need a budget approved or a project scoped. Just show up with your questions.
Book a 45-minute demoNo commitment. No RFP required. If it's not a fit, we'll tell you.
Not ready to talk yet? Watch the 3-minute product walkthrough and see Apiable in action first.
Watch the walkthrough →